Uniqueness:
What Makes Your Business Unique and why is that important? READ MORE

Advertising & Promotion:
Look at your advertising and ask yourself the following three questions from your target customer's point of view: Why buy? Why buy from you? Why buy now? READ MORE

Empowering Employees:
Giving your employees more responsibility is not easy, but it is essential if you ever want to get out of the mode of feeling like you have to do it all yourself. READ MORE

Band of Heros:
As we build a business, the people who work with us include partners, employees and a group I call the Band of Heros. READ MORE